Marketing proposal

The Iphone is not a phone. It is a revolution that has just started. Some have called it the next resting place of the mind. When we heard that Apple was creating a new product after iPod, we all held our collective breadths, what were Steve jobs up to? Built in the simple elegance that only Apple knows how to this work of arts most distinctive feature is its high-tech multi touch function that creates an amazing   user experience enables an individual to control everything using his or her fingers and type using a predictive keyboard and glade through the multi touch display to find photos, messages, friends easily. There is thankfully lees clutter and none of those confusing functions that get in the way. Yet the iPod lack one function in order to get it fully right. It doesn’t have a mirror, actually a magic mirror. This is the name I have given a feature that the iphone must have. It is an electronic mirror that a clear spread with your hand over the face of the iphone screens morphs up. Magic mirror can be a traditional mirror with a frame and also has drivers that allow you to talk to an animated character who gives an appropriate response by way of drivers that trigger this. It actively mixes video images while communicating via RS 239 and using the Creston automation system. Other functions includes enabling doctors to identify psychological, physical well being by looking at your magic mirror image along with heart beat and blood pressure sensors of patients and the elderly. The target markets for magic mirror are teenage girls, middle income globally. Because of the growth of the world, middle class there has been a parallel growth in affluent teenagers and young adults. No matter where they are in the world, they have similar desires, interests and consumptions. This has been influenced by the worldwide mass media. They watch the same shows, listen to the same music and watch the same movies and videos. They not only idolize the same musicians, dressing styles, mannerisms and attitudes and therefore have the same shared characteristics and preferences. We intend to have teenagers identify with iphone early in life because preferences and tastes formed now can influence purchasing trends throughout their lives. The social cause that I intend to support is the delinquency and lack of manners that is so prevalent in young adults today. While it has become a common practice for older people to ignore or not to give much thought to young people’s behavior and regard this as a passing cloud, I beg to differ. The recent incidents of fatal shootings all over America is the upper peak of a mountain of poor mannerisms that if not checked will result in lawlessness and societal breakdown. I would advocate a campaign for good manners starting at the very bottom. Children as young as three learning to say thank you and please , then moving up to pre-teens who will use the fulfilled and life lessons applications, games, quizzes and chats. Then focus on teenagers and on the other hand providing guidance, advice and support to parents. The slogan I would choose is ‘thanks a million’. This is a slogan that will be part of the campaign that initiates a state by state competition where a million teenagers’ text thank you messages to older people who have done wonderful and even simple things to make life better for others. Tyra banks are in my opinion the most suitable spokesman for the campaign. Her whole life story is an example for many teenagers about how to become a success in life. Born in a middle class background, she lived a normal life and was inspired by her mother who identified her talent in modeling and helped her develop it even through the most challenging times of her life. As a talk show host, Tyra banks have placed her energy towards developing the potential of young women. Her show provides information on fashion, dress, complexion and style. She especially focuses on teenage girls through the Tzone summer camp experience where independence, self esteem is taught to teenage girls at a mountainside camp for a week. Her energy and personality appeals strongly to young girls most importantly. Tyra banks are a modern woman and a role model with manners.   She has started her own campaign against use of derogatory words ageist women in rap videos and has a policy of not allowing swear words to be used during her show. She is the right person for the job. Magic mirror is just a start of the concept of capturing all the senses sight, sound and smell within the iPod. The next phase is to introduce a scent sensor to the iphone as well as a sound sensor. These two features will make the iphone the almost man’s best friend. REFERENCES Winer, R.S. (2007). Marketing Management, Prentice Hall, Upper Saddle River, NJ.

Character Dignity Essay

The Colonel is a white man who fights the bigotry of the enemy, who have vowed to kill any officers who lead the troops and by his own commanding officers who have kept them out of the war to do their dirty work. Colonel Shaw starts the War eager and zealous for the fight, the battle of Antietam leaves his disillusioned and wounded. Synopsis Robert Shaw grew up in a life of wealth and privilege in Boston. He was raised in a home that valued character, dignity and self-respect. His family had personal and political connections with then Governor John Andrew and President Abraham Lincoln. The enemy is not only the Confederate Army but the northern whites who have resisted allowing blacks to fight for their freedom and emancipation. The Colonel puts Major Cabot Forbes, his best friend, in as his second in command. The men are drilled by the sadistic Sargent Major Mulcahy who breaks them with savagery and disrespect. The Colonel turns a blind eye to the treatment of the black soldiers. One of the first recruits is a friend of Robert and Cabot, Thomas Searles. Cabot reminds Robert that Thomas is their friend and he needs to stop the Running Header: CHARACTER, DIGNITY and SELF-RESPECT 3 harsh treatment of the recruits. Robert is hardened by what he has seen and experienced at the battle of Antietam and stands coldly on Army protocol. Robert slowly comes back to his true character and begins to see his men as human beings. He begins fighting for them, getting needed supplies and eventually the right to fight for their freedom. There first brush with the Confederate Army is successful after initially faltering in the first skirmish. Robert volunteers the 54th infantry for a charge upon Fort Wagner, which has never been taken. Robert inspires his men to lead the fight when other units do not volunteer to lead the charge to take the fort. They charge into a battle that traps them under heavy cannon fire and the shore. Robert is shot and killed as he rallies the men forward on to the fight. His men continue on in the fight and die as they charge the parapet of the fort. Many casualties occur and Fort Wagner is never taken. The end shows Robert being thrown into a sandpit and buried with his men. Ethical Theories According to the Sommers’ text Aristotle defined happiness as an activity we can do better than anything else, and to exercise their capacity to reason is a virtue (Sommers, C. & Sommers, F. 2010). Reason plays a part in all virtues and courageous persons use it to control fear. After Robert returned from the battle at Antietam he had a temporary change of character, most likely it was post-traumatic stress from the battle. As he got to know the men in his unit and saw their desire and determination to become good soldiers in order to fight for their freedom his character began to return. Running Header: CHARACTER, DIGNITY and SELF-RESPECT 4 You could see this change as he began to care for and fight for the things his men needed. He chaffed at the bigotry and discrimination displayed by the Army Command and began to see and treat the men differently. Based on the teachings of Epictetus Robert had the inner strength to do the right thing when it came to the command of his men. Epictetus taught that â€Å"regardless of circumstances, human beings are capable of dignity and self-control† ( Rachels, J. & Rachels, S. 2012). Humans also had the power to control their response to circumstances even though they could not control the outside world based on inner strength. The situation that comes to mind during the movie was when Robert was dining with the other officers and they were making derogatory remarks about the men in his command. (Fields, F. (Producer), Zwick, E. (Director), 1989). The more the officers abused and put down his men, the madder Robert got and he finally got up and left the dining hall. â€Å"Saint Augustine distrusted reason and believed that moral goodness depends on subordinating oneself to the will of God† ( Rachels, J. & Rachels, S. 2012). Robert was raised in a home that was moral, patriotic; character driven and likely had a rich religious background. Duty to one’s Country and God were in their life and character’s. Conclusion Robert was raised in a home where values and character were important parts of daily life. Even though they were wealthy they valued all people, Robert had a friend who was black. When Thomas was shot in the battle at Antietam Robert forgot his rank Running Header: CHARACTER, DIGNITY and SELF-RESPECT 5 and went to his side. The obstacles that were overcome were discrimination and hatred. Robert was willing to share in the hardships of the black soldiers and choose not to take pay if his men chose not to in protest of the decrease in pay.

Effects of missing an appointment Essay

There are a wide range of effects for a person missing an appointment. Missing an appointment effect the individual who missed the appointment, least of all. Regardless of reason, not showing up for a scheduled time is a great disrespect to all the people that might have benefited from the scheduled time. Missing an appointment punishes others that may have gained from that time slot. There are many solutions to not missing an appointment, and by following the steps to prevent from missing an appointment gives a common courtesy to others. People’s time is extremely valuable and by missing an appointment it shows an extreme amount of disrespect. The main people being affected by my inconsiderate decision were the physical therapists, the patients, and least of all I. The people who work for you are being thrown under the bus when an appointment is missed. In my case, the people at the physical therapy clinic who work tirelessly to provide care for others that are injured, to ge t them back in fighting shape. By missing the allotted time all of the preparation and care to make me better was essentially thrown down the drain. A substantial amount of time was wasted that could have been used to benefit me or another soldier. I cannot reiterate enough, the selfishness of missing an appointment. All that was needed was a simple call, a common courtesy, for the situation to be resolved. By missing my appointment I basically told the physical therapy clinic that my time is more valuable than yours, which is very disrespectful. The others that were affected by my decision to miss the appointment were all of the other patients seeking care. Being a soldier requires many physical demands which often incur injuries. It is extremely important for any soldier seeking care to be able to receive the proper treatment. By me missing my appointment it took time away from another soldier that could have received treatment. By calling ahead it could have potentially given someone else who needed that time with the physical therapy clinic, a chance to get seen and treated. I inadvertently placed myself before others by not calling ahead and cancelling, or rescheduling my allotted time with the physical therapy clinic. I briefly put aside some of my basic values of being a soldier when I missed the appointment. There are many solutions that could have been done to avoid the missed appointment, and will be done in the future. Something as easy as putting an alarm in my phone, could have helped me to not miss my appointment. I also could have  been more proactive with my leadership and let my chain of command know when and what time my appointment was. Certain safeguards in the future will be put in place to prevent this lack of respect for others, to not happen again. The more people I let know of my appointments will prevent me from missing any future appointments. I feel I can improve as a soldier from this incident and by me missing this appointment it will make me become more considerate for others and give me a better awareness of when and where my appointments are. On Friday I missed my physical therapy appointment and while I feel this was an outlier of events, I cannot and will not let this happen again. The only reason I can provide as to why my appointment was missed is that I work sick call at the Aid Station, and it ran later than normal that morning. As a medic I know first-hand the importance of holding true to a scheduled appointment. I know what it feels like being on the other end of the spectrum. When I screen patients and a patient misses an appointment it feels like someone has wasted my time. In other words it feels like a slap in the face, which makes me missing my appointment that much more inexcusable. Others that feel the effects of missing an appointment are the direct chain of command. The lack of respect by one person can reflect negatively on a whole organization. By missing an appointment others wonder if the unit as a whole treats appointments and others with that same lack of respect. In my case I have great NCO’s and a great support system that has done nothing but help me in my career and teach me the in’s and out’s of how to be a good soldier and an even better person. However, with my lapse in judgment my decision reflected very poorly on my leadership. That in itself is enough for me to understand the negative outcomes by missing my appointment. Overall the effects of one individual’s mistake can be felt by a pleth ora of different individuals and groups. From the Physical therapy clinic whose time could have been better spent helping other patients to me as an individual. I think something good that has come out of my mistake is that I now have a much better perspective of all the different people that my decision affected. Appointments are very easy to cancel ahead of time to give another person a chance to seek treatment. For so many people and organizations effected a simple phone call or preventative measure would have resolved the situations.

How did America change after the War of 1812? Essay

Change occurs in every time period. Today Americans work and communicate faster through home computers and cell phones than they did thirty years earlier. Change also occurred early in the nineteenth century. After General Andrew Jackson led the United States victory at New Orleans, nationalism increased and Americans looked forward with confidence to a future filled with changes. They would not be disappointed. The years after the War of 1812 produced great economic and political changes. The economic changes of the years following the War of 1812 varied from new innovations to government policies. Eli Whitney’s greatest inventions, the cotton gin and system of interchangeable parts, both helped spur the growing American economy and industrial revolution. The cotton gin improved the output of workers by a thousand percent and in ten years, the production of cotton in the country rose from 5 million pounds to 63 million pounds, thus making the South the leading cotton producer, shipping it to Britain and New England. Unfortunately, the cotton gin also caused a higher demand for slave labor, and by 1860, approximately 33% of Southerners were slaves. The system of interchangeable parts introduced Americans to mass production. When Eli Whitney took the government order of 10,000 muskets, he showed that the majority of goods could be mass-produced. Both the cotton gin and mass production method would revolutionize the United States. In addition, tariffs helped protect American trade. The British stored goods during the war and flooded them on America when peace was achieved. To combat the inundation of imports, the national government issued a tariff to encourage people to buy American products and stimulate the growth of the economy. Moreover, the tariff assisted in rebuilding the federal treasury. After a growth in trade, the Panic of 1819, the country’s first major economic setback, hit. Europeans demanded American grain, meat, tobacco and cotton; farm products and land prices soared as farmers rushed to increase production. State banks would make loans to anyone who needed money to buy land or farm equipment. Afterwards, the country began to fall into depression as Europeans began to buy less expensive cotton from India and bumper crops. Crop prices and land prices collapsed; land values in Pennsylvania dropped from $150 an acre to $35 in four years. Unemployment increased with 50,000 people unemployed or erratically employed in New York,  Philadelphia, and Baltimore. Furthermore, state banks failed, and the federal bank foreclosed mortgages on homes, farms and shops. Perhaps John Calhoun would be able to describe it best: â€Å"There has been within these two years an immense revolution of fortunes in every part of the Union; enormous numbers of persons utterly ruined; multitudes in deep distress.† It is obvious that economic changes were ubiquitous during the time period after the War of 1812. During the time after the war, political changes influenced society significantly. Different issues like the Missouri dispute and the Tariff of 1816 led to sectionalism, dividing the nation. Slavery had been legal in the Missouri territory under French and Spanish rule, but the North and South disagreed on whether it should have been a slave state. The compromise was to permit slavery in Missouri, create Maine as a free state, and leave future states north of 36 °30†² N latitude as free states. Jefferson felt the debate was ominous: â€Å"†¦the momentous question, like a firebell in the night†¦a bell signaling death of the Union†¦this is a reprieve only, not a final sentence.† Also, the tariff was supported by the West and North and opposed by the South. Next, Monroe’s foreign policy changed how other countries saw the United States considerably. The country had always tried to remain neutral before – impressment and the seizing of ships wer e allowed. The Monroe Doctrine dictated that Latin America and the Pacific coast of the Americas needed to be left alone by Europeans and Russians. Monroe said that the American continents â€Å"†¦are henceforth not to be considered as subjects for future colonization by any European Power.† This policy succeeded since it met both British and American interests and was enforced by the British fleet for the next hundred years. Next, the Adams-Onis Treaty helped the country gain Florida and set the western boundary of the Louisiana Purchase, as well as renouncing any claim of the United States to Texas. This was another addition to the ever-expanding country. Lastly, an entirely new political party system developed. The Federalists ceased to exist as a national organization after the 1816 election, and two new party alignments formed: the National Republicans, who supported the federal government and national bank and were from the higher class, and the Democrats, who supported individual states, were against the  national bank, and came from the working class. As one can see, there was an abundance of political chan ges after the War of 1812. The War of 1812 greatly affected the United States economy and political system. The years following the war were full of economic ups-and-downs. For example, the cotton gin boosted the cotton industry and southern economy. Although the tariffs of 1816 and 1828 were supposed to protect trade, they proved ineffective. The Panic of 1819 occurred when the European trade bubble burst. On the other hand, the nation’s government underwent various changes. Sectionalism split the nation into the North and the South, and the Missouri Compromise proved to be only a temporary resolution to the slavery debate. The Monroe Doctrine helped the country gain respect, and the end of the Federalists altered the political party system. Although the War of 1812 didn’t have any great impact on the country directly after the war, America experienced numerous changes the years following the war.

The Chocolate War Essay Example | Topics and Well Written Essays - 250 words

The Chocolate War - Essay Example Archie Costello heads The Vigils and the group is specialized in giving assignments that have to be completed by other students. Depending on the individuals, the assignments are different from one person to the other and are intended to inflict as much psychological torture as possible. For instance, when Goober, Jerry’s friend is given an assignment of unscrewing desks, chairs and hinges, he undergoes negative emotional consequences when the desks and chairs fall apart the moment the students come to class the following day. Apathy is indeed infectious. When Jerry refuses to sell the chocolates, he is considered a hero, since his fellow students also refuse to sell their chocolates 1st Student remarks that â€Å"I never thought of saying ‘no’ like you did. That was awesome† (Robinette 56). This clearly indicates that other students were infected by apathy. Jerry proves Archie right when he tells Obie that Jerry is emotionally strong since after loosing his mother, he has stood on his feet by joining school in such a short period of time. Archie claims â€Å"Don’t let him fool you. He is a tough one. Gets wiped out all day, then gets right back up on his feet† (Robinette 12). During certain instances, it is imperative that an individual violates the society around him/her, particularly when the society goes against his/her personal norms. Jerry decides to embrace the assertions of a poster in his locker that reads â€Å"Do I dare disturb the Universe?† (Robinette 39). This was wise of him since every individual has the right to choose what is consciously right for him/her. When Jerry remarks that refusing to sell chocolates is a kind of perversion, he is right, since perversion is an aspect that best describes the behavior of human beings that are considered to be deviating from what is regarded as being normal. At the Trinity school, it was evident that The

Brand Management Case Study Example | Topics and Well Written Essays - 2000 words

Brand Management - Case Study Example The process of developing a brand is often lengthy and tedious. Besides being tedious and lengthy, a lot of care has to be taken throughout the process because it is a long-term venture in that once the brand is released to the public, it will remain there until maybe the owners of the brand decide to better it, withdraw or transfer it. The process ranges from getting the brand name also called the trademark (Belinda, 2000: p1), to the promotion and marketing of the brand before and after its release to the market.The brand itself is surrounded by a number of attributes whose absence means that there is no brand at all. Brand, therefore, may be said to be the sum total of all the intangible attributes of the product. These attributes include things like the name the presentation represented by the packaging, its history, its reputation, its pricing and even its advertisement approach. All these are necessary for the success of the brand in the marketplace but advertisement and market ing of the brand have greater stakes in the determination of the brand success. Marketing involves advertisement and it is synonymous to promotion. It is necessary that the public has to be aware of the product if at all they have to buy. As stated earlier, the brand can apply to both the product produced and the identity of the company itself. It is important that before the product is marketed, the company should be marketed first to prepare the public of what the company stands for, its values, commitments etc.... Besides being tedious and lengthy, a lot of care has to be taken through out the process because it is a long term venture in that once the brand is released to the public, it will remain there until maybe the owners of the brand decide to better it, withdraw or transfer it. The process ranges from getting the brand name also called the trademark (Belinda, 2000: p1), to the promotion and marketing of the brand before and after its release to the market. The brand itself is surrounded by a number of attributes whose absence means that there is no brand at all. Brand therefore may bee said to be the sum total of all the intangible attributes of the product. These attributes include things like the name the presentation represented by the packaging, its history, its reputation, its pricing and even its advertisement approach. All these are necessary for the success of the brand in the market place but advertisement and marketing of the brand have greater stakes in the determination of the brand success. Marketing involves advertisement and it is synonymous to promotion. It is necessary that the public has to be aware of the product if at all they have to buy. Therefore, marketing is very important as far as the marketplace success of the brand (Rik et al 2003). As stated earlier, brand can apply to both the product produced and the identity of the company itself. It is important that before the product is marketed, the company should be marketed first to prepare the public of what the company stands for, its values, commitments etc. This will help the public create associations when the product eventually hits the market. Brand marketing, in the sense of the corporate identity, is the management of the media and

New Market Opportunities Essay Example | Topics and Well Written Essays - 2000 words

New Market Opportunities - Essay Example The revenue of the Kellogg was 12,397 million Dollars during the year 2010. The revenue figures depicted a compound annual growth rate of 4% during the past five years ending at 2010. The figure below depicts the movement of revenue throughout the period from the year 2005 to 2010: Source: (Kellogg Company, 2011). Leadership Team The leadership team of Kellogg is headed by Chairman of the Board, James M. Jennes. John A. Bryant is the President and Chief Executive Officer of the company. Various Senior Vice Presidents and Vice Presidents operate under the Chairman and the President of the company. The various departments of the company are headed by the respective Senior Vice Presidents. Margaret Bath is the Senior Vice President of the Research, Quality and Technology Department. Mark R. Baynes is the Global Chief Marketing Officer and Kris Charles is the Vice President of the Global Communications and Philanthropy Department. An important department dealing with the sustainability i ssues of the company is headed by Dr. Celeste A. Clark. The Chief Financial Officer of Kellogg Company is Ronald L. Dissinger and the department of global human resource is overseen by Dennis Shuler (Kellogg Company, 2009). ... The pyramid below depicts the objectives of Kellogg: Source: (Kellogg Company, 2011). Business Ethics and Social Responsibility Kellogg aspires to develop a strong prospect for business and grow on a continuous basis with proper sustenance of business ethics towards the company’s stakeholders and primarily the environment. The company undertakes a number of projects aimed at the betterment of the society every year. For instance, during the year 2010, the company concentrated upon investments on charities in order to depict their objectives as a company dealing with processed food on a global basis (Kellogg Company, 2011). Product Mix The product mix of Kellogg is consisted of a number of varieties of products. By category, the products of the company are consisted of baking products, beverages, cereal, cones, cookies, crackers, fruit flavored snacks, snack bars, snacks, chips and party mixes, toaster pastries, vegetarian and waffles, pancakes and syrup (Kellogg NA Company, 20 11). The various products under each of the categories are available in innumerable number of brands offered by the company. Current Financial State The financial health of the company can be considered to be stable as the company has sustained its operating profit, sales and earnings per share throughout the last five years, while investing in various profitable business opportunities. Although the operating profit of the company declined during the year 2010 from that in the year 2009 (from $2001 million to $1990 million), the compounded annual growth rate (CAGR) during the past five years was 3%. Similarly, the earnings per share of the company also depicted a CAGR of 7 % (Kellogg Company, 2011). Part II: Technological Opportunities